F5 Opener

Motion Design

I did this case study back in 2014 in the course of my Integrated Design studies at KISD. I decided to take full advantage of the freedom and the time I had back then as a student. This project was meant to be fun in the first place – and the goal was to finish it in just one week.

F5 is a creativity festival

exploring the intersection of design, art & technology.

The festival fosters „artistic collitions“: People with various backgrounds meet and talk – thereby unforeseeable encounters shall lead to unexpected insights and new inspiration. The challenge was to create an opening title sequence for the festival.

Ideation and experimentation

I build the opening sequence upon the idea of colliding opinions and visions: Each speaker (of the fictional lineup) should be represented by an abstract object on which his or her most characteristic work is projected onto.

The objects attract each other by gravitational force. Over time, an abstract, unpredictabe composition progressively emerges. The composition should also serve as highly recognizable keyvisial for the event.

Planing the production by creating

styleframes &
a storyboard

After the ideation phase I seeked to find the right visual language for the opening title sequence. I created a storyboard with styleframes for each sequence that I had in mind. Even though the objects and concept were based on a quite simple idea, each artists representation should have a very unique, characteristic and recognizable look.

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PERSONAL ROLE

Ideation & Concept
3D Rendering & Motion Design
Supervision: → Sebastian Lange

Free project (2014)

Free project (2014)

Free project (2014)

More projects

Business CardsCorporate Design

F5 OpenerMotion Design




© 2018 ANDREAS KUHNEN

© 2018 ANDREAS KUHNEN

© 2018 ANDREAS KUHNEN