I did this case study back in 2014 in the course of my Integrated Design studies at KISD. I decided to take full advantage of the freedom and the time I had back then as a student. This project was meant to be fun in the first place – and I had one week of time.
F5 is a creativity festival
The festival fosters „artistic collitions“: People with various backgrounds meet and talk – thereby unforeseeable encounters shall lead to unexpected insights and new inspiration. The challenge was to create an opening title sequence for the festival.
I build the opening sequence upon the idea of colliding opinions and visions: Each speaker (of the fictional lineup) shall be represented by an abstract object on which his or her most characteristic work is projected onto.
The objects attract each other by gravitational force. Over time, an abstract, unpredictabe composition progressively emerges. The composition should also serve as highly recognizable keyvisial for the event.
Planing the production by creating
After the ideation phase I seeked to find the right visual language for the opening title sequence. I created a storyboard with styleframes for each sequence that I had in mind. Even though the objects and concept was based on a quite simple idea – each artists representation should look very unique, characteristic and recognizable.